The initial numbers are in and, to my surprise, it seems like the key market for the app is 17 year old girls. I'm not sure what I really expected, but thinking about it, if I'm aiming at the "selfie" market, I guess this makes sense.
So the question is, what do I do with this knowledge? The app is ad supported, so I'm looking for as many eyeballs as possible, and to keep them in the app for as long as I can. So to try and increase the former, I'm going to attempt to make the app a more appealing download to my target audience. Although I like the green colour, I think the app currently has a fairly sterile masculine feel to it. So along with other bug fixes in the next version, I'm giving it a new more friendly icon and re-skinning it to a nice bright pink. Let's see what effect this has.